Posts tagged ‘twitter’

Top 5 Twitter Trends to Watch Right Now

Top 5 Twitter Trends to Watch Right Now

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October 19, 2009 at 6:13 pm Leave a comment

Social Media Tools 101 (From Blogs to Wikis)

Here is a great resource that runs the gamut of different tools related to social media, including blogs, wikis, video sharing, social networking and social news and bookmarking. You can read a brief definition of each tool, then drill-down to sample tools and services. There are also some fun “plain-English” clips that help you get the basic idea.social-media-icons

Social Media Tools 101 (From Blogs to Wikis)

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October 18, 2009 at 2:40 am Leave a comment

Bad Twitter Behavior You Can Easily Avoid

twitteroverloadIf you haven’t decided on whether or not Twitter is right for your business, you should at least check it out to see how other brands of interest are using it. Some of the worst offenses I’ve noticed are as follows:

  1. Tweeting a dozen times a day.
    This is TMI. While it’s great you obviously have a dedicated Tweeter, please be wary of risking your target audience tuning you out.
  2. Topics that are  irrelevant to your brand.
    While it makes sense for my health club to ask followers how many times a week they work out, it seems out of place when my favorite junk food brand poses the same question.
  3. Tweeting in a vaccuum.
    After a local spa announced a promotion via Twitter, I called immediately to make an appointment. None of the sales people had heard about the promotion. I had to go back and forth all day and almost gave up booking the appointment. Note to Corporate: next time clue in your affected staff / deapartments first.
  4. Delegating a spokesperson who doesn’t reflect your brand image.
    I used to get online e-newsletters from a popular women’s health and wellness magazine. In one issue, the Online Editor proudly announced “Follow Me on Twitter!”. But when I clicked on the Twitter profile, all I saw was a bunch of cheezy and juvenille banter that looked more like someone’s personal gossip page rather than a professional image of the women’s magazine. I promptly opted-out of the newsletter.

For more ideas on what not to do, blogger B.L. Ochman has posted a well-rounded list of reasons your business should avoid the Twittersphere:

B.L. Ochman’s blog: Top 10 Reasons Your Company Should Not Tweet

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October 5, 2009 at 2:10 am Leave a comment

Tweeted Out?

A little birdie told me...

A little birdie told me...

You may have heard the “40% of tweets are pointless babble” factoid, but this compilation of research findings causes me to really wonder whether Twitter could soon be a passing fad.  

I mainly use Twitter to follow brands since most of my friends don’t use the microblogging tool. I have found that many of the brands push out plenty of Tweets in a day, but I wonder if many of them know when to say when.

Will your brand be heard? Here’s some food for thought before you hire a full-time Twintern:

10 sobering Twitter stats found after scouring dozens of research reports:

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September 24, 2009 at 2:41 pm Leave a comment


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