Posts tagged ‘General Social Media’
Here are great points from B.L. Ochman that are especially helpful if you are bringing on an agency or consultant to manage your social media initiatives. Read this first before they pitch your business.
B.L. Ochman’s blog: 10 Things Social Media Can’t Do
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A quick tip from www.ducttapemarketing.com:
I really like some things about LinkedIn. It has always tended towards the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement.ducttapemarketing.com, Small Business Marketing Blog from Duct Tape Marketing, Jul 2009
One of my favorites, a simple video from Common Craft that makes it easy for anyone to understand how social media impacts consumers and businesses of all sizes.
If you’re still not convinced about all this social media ballyhoo, it’s time to view a quick demo on why social media is not about to lose steam. It will help to put some insight around the question “Is Social Media a Fad? Or is it the Next Revolution?”
For a look at some of the sources used, check out this page on Socialnomics:
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Still not convinced social media is right for your business? Or, you want to move forward but simply need to make the case to a boss or other decision-maker? Check out the following article featured in Mashable, which covers a few high-level shifts that social media is causing in business:
- From “Trying to Sell” to “Making Connections”
- From “Large Campaigns” to “Small Acts”
- From “Controlling our Images” to “Being Ourselves”
- From “Hard to Reach” to “Available Everywhere”
If your company is in a highly regulated industry, like financial services, the decision to jump on the social networking bandwagon will likely require a lot of vetting through legal and compliance. This can be a huge headache for everyone. Although it’s much easier for compliance / legal to say “no” until a formal policy is drafted, I think this is unrealistic for a number of reasons, some of which I’ll cover in an upcoming post. This article covers the general issues from both the Finra regulatory body standpoint and the internal firm perspective.
“Catching Clients Vs. Catching Grief on the Web” from Wall Street Journal, 9/21/09:
“We need to develop a social media strategy.”
I’ve heard this phrase a lot lately from my peers in marketing.
- “I have no idea what a social media strategy is, but someone better figure it out”
- “I don’t know what Twitter even is, but I have to be on it because it seems that’s what good brands do.”
- “My competition uses social media, and I’m worried they’re eating my lunch because we aren’t in the space.”
- “Because our customers use social media, if our business has a presence on Facebook, I can check off a box that we have a social media strategy.”
Upon a few probing questions to “We need a social media strategy”, it’s not uncommon to learn that these same individuals have never had a blog, been on Twitter or set up a Facebook account.
As marketers we need to first have a sense of the landscape if we ever want a chance of keeping of doing this right. So set up a blog, get a Twitter account or join a new social network today for the simple goal of having a sense of what these tools are that you talk about wanting to use in your marketing plan. Think of it as a personal test drive before you venture into the real deal making decisions for your business or brand.