Posts tagged ‘facebook’

Facebook Applications – What You Need to Know

Sociableblog posted this article on developing Facebook applications. A great idea for brands and small businesses who may have already created a page and want to add some interactive elements to keep users interested. The article gives you some basic guidelines on how you can use applications as a marketing tool. Read the full post in Facebook Application – Develop It with Care

November 30, 2009 at 2:23 pm Leave a comment

Case Study: Honda and Facebook

Honda has recently had a push adding social media to their marketing mix. The most widely received is their set up of an official Facebook fan page at www.facebook.com/Honda. The featured campaign “Everyone knows somebody who loves a Honda” is mediocre, in my opinion, but it’s really the Facebook fan follower response that matters. The campaign was part of the auto giant’s plan to talk about their core values while sticking to a tight budget. The idea is that Honda owners use the site to link to friends and create a global web. In turn, Honda can demonstrate how Honda is connected to everyone else. They refer to this campaign on their page as a “global social experiment”. Although when reading comments from the creative minds behind it, they say “It’s really an awareness campaign on a limited budget.” Not that we marketers and social media users haven’t already figured that out.Honda Accord

While the positioning is hardly original, and the page doesn’t look much different from a car manufacturer’s website, especially given the humdrum lineup of Honda models with devoted pages for each model, it’s enough of a hook to attract the target audience. As of November 10, 266,908 fans can’t be wrong. To participate in the “global social experiment” simply go to facebook.com/honda and click on the button “I love a Honda (current or past)” or “I know somebody who loves a Honda”. You get the idea.
Honda Facebook Campaign

It wasn’t their first foray into social media, but certainly their broadest campaign. They had tried much smaller social media efforts as part of their marketing mix to promote specific vehicles from the Honda family. These included a MySpace page for Element, and then Facebook pages for Fit and the hybrid Insight. Honda was initially hesitant to open up the two-way dialogue. “You open yourself up; it’s risky, but with the success of Fit and Insight with Facebook, they were able to see the advantage,” says Joe Baratelli, SVP and creative director at Honda’s creative agency RPA in a recent article on Mediapost. Ads and offers are noticeably missing from the Facebook page. However, one of the first user comments I saw was from a guy (possibly car dealer) with a car to sell, so there is no stopping users from doing their own advertisements. (more…)

November 15, 2009 at 12:50 am Leave a comment

How One Organization Used Facebook to Rally Its Supporters

This article written by Rob Birgfeld for SmartBlog on Social Media shows how a communications professional for the Lupus Foundation of America established an official Facebook cause page and used it as an information hub to rally other activists for the cause within the FB community.

Causes_on_Facebook_Lupus_Foundation_of_America_Inc_SmartBlog on Social Media: A Facebook Success Story from the Lupus Foundation of America.

November 1, 2009 at 9:34 pm Leave a comment

Avoiding Facebook Blunders and Social Media Culture Clash

In search of insights on successfully navigating the social media landscape, I talked to Gregory Bramman, Director of Marketing for Magnet Media, an award-winning production company and interactive marketing agency. With a client roster that includes Apple, HP, Toyota, Lexus, Sundance, Adobe and Microsoft, I figured a social media dummy like myself would have a lot to learn from a pro like Bramman.  

Q: I’m very interested in the work you’ve done in “An Executive’s Guide to Social Media and Digital Technology“. What are some of the top areas your clients need help with in social media?

Bramman: I think one of the top areas our clients need help in understanding is what goals should be set in Social Media. These goals should be trackable and tie into their larger business goals.  I think everyone understands that social media is here to stay and that it can’t be overlooked – but where it fits in the business landscape is where it gets hazy.  You need to understand not only the different metrics that you should be striving for in each, but also how those metrics fit into the larger picture. 

 Q: No doubt plenty of companies are diving into social media without first planning what their objectives are or what they need to get out of it. What are the most popular misconceptions that business executives have about social media? What are some of the biggest mistakes you’ve seen?

Bramman: One of the biggest mistakes businesses make is not understanding the culture of these various networks and mediums.  Understanding how people consume in each environment is critical to being successful.   A business needs to have a very different strategy and approach when running a Facebook fan page or Twitter feed versus its regular corporate communications.  Consumers are inundated with more information everyday – and now with social media even more so. You have a very small window to make your impression.   If you annoy someone or they don’t find what you’re giving them useful – you may not get another chance to win them over.

 Q: For a business that wants to build a Facebook presence, do you have any tips or basic suggestions for how we can get started? How is a corporate profile on Facebook similar or different from an individual profile?  

Bramman: A business should never be using an individual profile.  Fan pages and groups are the only accounts that should be business related.   A fan page should be the official presence of the brand on Facebook.  Although it’s business related, the tone and communication should be in the same vein as a personal profile, that goes for the status updates, wall comments and photo posts, and so on.  This is key to staying within the culture of the network.   Groups have to come across as more informal and not necessarily corporate controlled.  This is something that would be started by users of the product or service. It’s a great way to create a larger community around the brand and have more credibility because it isn’t run by the actual company.   

 Q: Can you give an example of a business that really gets social media and is doing really good things with it?

Bramman: Huffington Post is a great example.  I’ve read that their traffic referred by Facebook as well as their overall comments coming through Facebook are growing in exponentially every month.  They’re doing some very innovative things that seem to be driving great results.

If you’re looking to get the basics on understanding Social Media and how to use it for your own personal brand, check out ZIO Pro’s ‘Executive’s Guide to Social Media and Digital Technology’. Magnet Media offers a range of marketing services to help companies big and small capitalize on multi-platform ROI-focused media campaigns. For information on how Magnet Media can tailor a social media campaign for your business, contact socialmarketing@magnetmediafilms.com.

 

October 24, 2009 at 2:22 am Leave a comment

Facebook at Work = More or Less Productive?

CIOZone recently published an in-depth and thought provoking read in their article “Social Media in the Workplace: Boon or Bane?”  The article dissects a Nucleus Research study that casts a negative light on social media in businesses — with a central finding that when employees use Facebook at work, it leads to a 1.5% productivity loss. facebook_logo

The article rather effortlessly contradicts many of the Nucleus arguments while pointing to a host of studies that report more favorable findings about social media use at the office. One additional curiosity raised: given the bottom line recommendation that companies block access to Facebook, the article questions the possibility that one of the the Nucleus technology vendor clients sponsored the study.

The CIOZone article goes on to cite a myriad of additional studies on Facebook and social media use that present balanced or generally positive findings and conclusions. The discussion is rounded out by reviewing the trend of the blending of work and personal life and quotes from proponents of social media use explaining how it increases productivity on the job.

Read the full article from CIOZone, “Social Media in the Workplace: Boon or Bane?

What do you think? Have you ever had to work through lunch, when a quick five minutes checking your friends updates was your only break? Do you know someone who spends hours a day on social media sites? Do you feel you need to check work e-mail when you’re not at work? Does that make it reasonable to connect with personal social networks at the office?

(Note: In case there was any question, I created this post from home.)

October 20, 2009 at 2:43 am 6 comments

Social Media Tools 101 (From Blogs to Wikis)

Here is a great resource that runs the gamut of different tools related to social media, including blogs, wikis, video sharing, social networking and social news and bookmarking. You can read a brief definition of each tool, then drill-down to sample tools and services. There are also some fun “plain-English” clips that help you get the basic idea.social-media-icons

Social Media Tools 101 (From Blogs to Wikis)

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October 18, 2009 at 2:40 am Leave a comment


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