Posts filed under ‘Research’

Facebook at Work = More or Less Productive?

CIOZone recently published an in-depth and thought provoking read in their article “Social Media in the Workplace: Boon or Bane?”  The article dissects a Nucleus Research study that casts a negative light on social media in businesses — with a central finding that when employees use Facebook at work, it leads to a 1.5% productivity loss. facebook_logo

The article rather effortlessly contradicts many of the Nucleus arguments while pointing to a host of studies that report more favorable findings about social media use at the office. One additional curiosity raised: given the bottom line recommendation that companies block access to Facebook, the article questions the possibility that one of the the Nucleus technology vendor clients sponsored the study.

The CIOZone article goes on to cite a myriad of additional studies on Facebook and social media use that present balanced or generally positive findings and conclusions. The discussion is rounded out by reviewing the trend of the blending of work and personal life and quotes from proponents of social media use explaining how it increases productivity on the job.

Read the full article from CIOZone, “Social Media in the Workplace: Boon or Bane?

What do you think? Have you ever had to work through lunch, when a quick five minutes checking your friends updates was your only break? Do you know someone who spends hours a day on social media sites? Do you feel you need to check work e-mail when you’re not at work? Does that make it reasonable to connect with personal social networks at the office?

(Note: In case there was any question, I created this post from home.)

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October 20, 2009 at 2:43 am 6 comments


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