Defining Social Media Policies: An Inside-Out Approach

October 18, 2009 at 1:11 am Leave a comment

traffic-lightIn upcoming posts, we will address social media policies, including surveying what other businesses have done and tips for starting your own.

Before tackling external policies, it can be beneficial to first define your company’s internal social media policies. What are your employees saying about your company on their own personal blogs or Facebook or LinkedIn? What information about your company should be considered appropriate to comment on? What topics are off-limits? Remember to review any existing general communications policies for background. 

Starting with an internal evaluation will help you in several ways. First, it provides you with perspective on how your employees are engaging in social media. It also establishes a framework for approaching forthcoming external policies and strategies. Another benefit: by engaging multiple departments and key stakeholders to contribute to the process, you raise awareness of the importance of social media. If more decision-makers understand the importance of social media and how it impacts your organizatoin, it may be easier to get support and sign-off when it’s time to pitch your social media strategies.

 The following article from Dave Fleet offers clear guidance on common issues to look out for.

Social Media Policies for Your Company: Internal Policies

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Entry filed under: How-To, Policies, Practices. Tags: , .

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