The Myth of the “Last Click”

November 9, 2009 at 3:39 am Leave a comment

More Social Media ROI from Ad:Tech New York. Here we dive deeper into an explanation why the “Last Click” way of measuring Social Media ROI is fundamentally flawed. Ad:Tech — The Myth of the “Last Click”.

Entry filed under: Metrics. Tags: , .

3 Challenges of Measuring Social Media ROI Case Study: Honda and Facebook

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